Posts

B2B marketing - Some Highlights in Tech Space

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Marketing highlight in the B2B Technology space Sharing the company’s passion - Giving the customer value Marketing in B2B is like talking to people at work, while marketing in B2C is talking to people at home. It is usually more challenging because the product is more complex, and the marketing-sale funnel often longer in B2B. Therefore, the main difference is that marketing in B2B business should be evaluated in the long-term instead of the short term and the target audience is broader involving non-customer as well. In the technology space, marketing should constantly innovate and provide “the one” value to the customer, so that the brand stands out in the minds of potential customers when it comes to their buying decision. Let’s discuss together some marketing tactics, on how to integrate the sales and marketing function and ROI measurements in B2B marketing in the technology industry. 1.      Most appropriate tactics in the B2B technology space -  ...

Dating a German Chapter 1

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I came to Germany from Italy for my Erasmus exchange just as the German government decided on a strict lockdown. I live in a small town and all the shops were closed except the supermarket. So after the 1st month, I mostly stay home and don't want to go out at all. Still, I was excited because I was new to a place, and I've always wanted to date German guys - I think they're sexy and cool. So I used Tinder. And then I met a guy, he talked very nicely in chat, we decided to go for a walk, a long walk. It was nice, but nothing out of the ordinary. I came home and didn't think much about it. The next day he asked me if I wanted to have dinner at his house sometime? And I said, um, dinner, that's too intimate for someone I just met, and I didn't like him that much. So I said no, said I was busy that day, and that was it. 2 months go by, we still write each other a few times, I don't even go out anymore as being locked up kills all my going out mood. One day I c...

Một nụ cười hờ , một ý thơ - A little smile, a little poem

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Một tháng, một ngày một giấc mơ Một năm một kiếp, một ngóng chờ Yêu hay không yêu thì vẫn thế Năm tháng dịu dàng lại vút bay.   Ngắm nhìn biển rộng, leo núi cao Hồ nước suy tư mỏm đá buồn Cánh chim lặng lẽ chao nghiêng ngả Chớp mắt trong mưa, giọt nước bay.   Những ngày, những đêm lặng lẽ qua Yêu thương chập chờn đi rồi đến Nhẹ nhàng vỗ vai người an ủi Vỗ nhẹ bờ vai hay nỗi đau?   Trái tim có thể chứa bao nhiêu? Giấc mơ hay ký ức dạt dào? Say sưa khắp chốn đong thương nhớ, Một nụ cười hờ, một ý thơ.

Đợi Ước Mơ - Just a poem

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Năm năm tháng tháng lững lờ trôi Ngóng ngóng trông trông vội vã người Giấc mơ trốn kỹ tìm không thấy Lo lắng ưu tư lại đong đầy.   Một bầu trời xanh một áng mây Một cánh chim bay nhẹ vơi đầy Một nỗi ưu tư vương trong mắt Một nụ cười xanh vụt qua tay.   Nhiều tháng nhiều ngày thì có sao? Nhiều nhớ nhiều thương cũng làm gì? Năm tháng trôi qua như chớp mắt Ngoảnh đầu nhìn lại nhớ thương chi?   Đã từng mong ngóng được bay cao Đã từng mơ ước được vẫy vùng Ngày ấy lang thang bay khắp chốn Như vẫn còn đây hay đã qua?   Gói ghém ước mơ, đựng yêu thương Gói ghém tâm tình, giữ nỗi niềm Ngước mắt nhìn trời đôi tay ấy Đặt lại vào lòng chắp cánh bay…   Rome, một ngày đợi tôi, 2020

Is Vietnamese foods the cheapest foods in the world?

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I hope you've heard of having a meal full of dishes, not being able to finish it, and when you have to pay... It's only $ 1.3. Yes, I spelled it right, it's VND35,000, which is a little more than $1. Turns out, we're not only good at the Vietnam War, but we're also good at cooking. I remember all the days I went out for a huge brunch on the weekend, never had to think much about money, and didn't have to worry about cooking (which I do now in Europe) What do you think when it comes to Asian food? Japanese food? Thai food? Korean Kimchi? Well, they are great, but you also miss so much more There are so many things in this country that don't seem to make sense. Like in one of the poorest countries in the world, people are super happy and smiling. People have some of the best food and eat out very often. Vietnamese food is a big part of my heart, it is simple and beautiful food cooked by my mother and grandmother while the kids run around in the countryside on...

You are not good enough - Apply for jobs in Germany

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I am applying for a working student job at the moment, try to make a move to Germany when I am still studying in Italy. And after a lot of application, I got this interview with a company in Berlin. We had a talk, things seem to go alright, I did my best. I did the interview while I am still working in the exposition, which is a very heavy job that I might get back to you later on other posts. But I have no choice of doing the interview in the meanwhile because when I got the invitation, I already agreed to go to work this time. So its not easy to making a call while I was working in the exhibition with massive crows and so many things going on, but I did it. And they seem to like me. I got to the 2nd round which means they gave me a technical test, it was doing a whole campaign to attract their new customers - ok way too much in my opinion. However, I am in a position that I will have to do anything to catch the opportunity. Got back from the exhibition, exhausting and I know I hav...

MY FIRST STEP INTO MARKETING

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This is my favorite project during my MBA degree: A marketing plan for opening a new restaurant in Milan, Italy. I was very devoted for it. During the process of making this plan, I was lucky to read the book "Pour your heart into it" of  Howard Schultz about how he built the Brand Starbucks and it was great help for my project. I recommend you to read this book if you also want to know more about traditional marketing, specially for retail brand. The book is much more helpful than many degrees promoted out there about marketing. It was pay off, after many time checking and understand the brand as well as project, my project stand out right when I present to the professors and other fellows. She gave us maximum score and it also the moment I realize that I can do marketing, and I will do it well. Of course, it is still a long way, because marketing is the field which reflected in obvious way the changing or time, of the history. A decade ago, people mostly pursue tradition...