Just Saying

Marketing highlight in the B2B Technology space Sharing the company’s passion - Giving the customer value Marketing in B2B is like talking to people at work, while marketing in B2C is talking to people at home. It is usually more challenging because the product is more complex, and the marketing-sale funnel often longer in B2B. Therefore, the main difference is that marketing in B2B business should be evaluated in the long-term instead of the short term and the target audience is broader involving non-customer as well. In the technology space, marketing should constantly innovate and provide “the one” value to the customer, so that the brand stands out in the minds of potential customers when it comes to their buying decision. Let’s discuss together some marketing tactics, on how to integrate the sales and marketing function and ROI measurements in B2B marketing in the technology industry. 1.      Most appropriate tactics in the B2B technology space -  ...